Sex App for Instant Gratification with No Strings Attached

pure

Young people looking for no-strings-attached  sex who don’t want to go through the rigmarole of chit-chat online are looking  forward to the launch of a new app next week.

Pure, which has been described as ‘bringing  Seamless to the bedroom’, offers sex on-demand by simply asking users their  gender and the gender of their preference, whether they can host and then shows  them potential partners who answer ‘Okay’ or ‘No Way’.

Pending approval by Apple’s App Store, Pure’s  intentionally soul-less and potentially dangerous approach to hook-ups has no  profiles, no chat sessions before-hand and deletes unfulfilled requests after an  hour.

Markedly different from more traditional  internet dating sites such as Match.Com and OkCupid, Pure is also a departure  from newer apps for anonymous sex hook-ups such as Tinder and Bang With  Friends.

All these apps and sites require some kind of  profile and online conversation to get to know the potential date  better.

Breakthrough: In January of last year, Roman Sidorenko  and Alexander Kukhtenko (pictured) had an idea to break their sexual dry spells  – to create ‘Pure’ as an app for no-thrills-not-strings attached sex

However, Pure, created by Roman Sidorenko and  Alexander Kukhtenko removes all of that and simply provides two people who want  to have sex based on their image online the ability to arrange a  meet-up.

‘People are becoming comfortable with a  format of online dating that once sounded scary,’ said Dan Slater, author of  Love in the Time of Algorithms.

‘If these new location-based, on-the-fly apps  are largely for hooking up … perhaps more people out there are looking for  quick sex than had been originally thought.’

Of course, online apps to arrange  no-strings-attached sex are nothing new.
Grindr  has become a staple of the gay community since its launch in 2009 and became so  successful that it directly influenced Tinder and Bang With Friends for  heterosexual people.

Indeed, Tinder is currently at the center of  take-over rumors in Silicon Valley and Pure managed to raise $200,000 in  investment funds for its launch.

‘We wanted an easy way to find sex,  basically,’ said Sidorenko to New York Magazine.

‘It’s very interesting to see what Fifty  Shades of Gray did for the pleasure-products industry,’ said  Sidorenko.

‘When that book became a monster hit, it  became okay to talk about BDSM stuff. It became okay to buy sex toys. This is  the way the dating industry will be changed.’

Appealing to all genders and orientations,  the appeal of Pure will be to cut down the basics of sex to the essential  ingredients.

A key component of Pure will be removing the  hurt of rejection by showing its users only the matches who have clicked  ‘Okay’.

However, the art of seduction does not seem  to have died a complete death.

Traditional online dating site Match.com  raked in profits of $205 million last year – showing that people don’t  necessar

‘These apps are tapping into this perception  that people are looking for casual sex, but most people are using these apps as  a gateway to something longer term,’ says Lauren Kay, the founder of the Dating  Ring, a start-up that pairs algorithmic date-finding with old-fashioned  in-person matchmaking.

While Pure is focusing its efforts initially  on the gay market, it hopes to eventually open up the bi, straight and  polyamorous markets very soon afterwards.

They will charge $9.99 for a day pass –  allowing users unlimited requests for 24 hours.

Eventually, Pure want to tap into the female  demographic and are planning a series of marketing events in New York bars in  the coming weeks.

However, Harry Reis, professor of clinical  psychology at the University of Rochester says that the online dating market is  presumptuous about no-strings-attached sex.

‘Just because a person isn’t interested in  monogamy doesn’t mean they’re interested in having sex with anyone and  anything,’ he said to the New York  Magazine.

Reblogged from Christina Mandara

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Categories: Sex

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