Google Searches Reveal Just How Sexist We Are

 Google‘s autocomplete function – the tool designed to save precious milliseconds of typing time from your daily Google searches, but which has also inadvertently given us a way to examine the Internet‘s collective psyche by comparing your search to the most popular and frequent – has been used in a powerful ad campaign to promote sexual equality.
UN Women (the United Nations Entity For Gender Equality and the Empowerment of Women) has used real Google autocomplete results (the fine print on each ad reads “actual Google search on 09/03/13”) as the basis for a series of images pointing out how prevalent sexism is in the real, Google-using world. The searches for what women should, shouldn’t, need to and cannot do are autocompleted with some pretty troubling results, and appear to be pasted over the mouths of the women appearing in the ads.

While not featured in the ads, the male counterpart for each of these searches tells a very different story, and the ads work incredibly well to illustrate that sexism and sexual discrimination is a real, modern problem that is spread across the world, and promote sexual equality without resorting to man-hating or laughably ineffectual “girl power” prosthelytizing.

Via Adweek

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Categories: Sex

3 Comments on “Google Searches Reveal Just How Sexist We Are”

  1. October 23, 2013 at 8:14 am #

    Ouch. I wonder what men need to be? Put over my knee and spanked for getting those results as high as they are in Google’s algorithm in the first place, perhaps?

  2. October 23, 2013 at 5:14 pm #

    Reblogged this on Christina Mandara and commented:
    I was shocked by this, that I had to trot off to google and see for myself! Ouch. While I’m all for consensual spanking, I’m not a particular fan of enforced ones. What age are we living in again? A dark one, apparently…

  3. dirk_genlty
    October 30, 2013 at 8:23 pm #

    It is not the algorithms fault that searches are made on google that reflect badly on those who made them. Neither is it reflective on society when simply a small number of searches will bubble to the top and suggest themselves on the basis that a number of people have made them. The major demographic of the internet (when I first started, a long time ago) used to be 16-30 year old white american males. I suspect that demographic has not changed much, although there are far more users these days, and possibly the age has come down. I suspect the majority of users are still male though. Some men are sexist. Hey, well some women are too, although It does beg the question what answers people are expecting from typing into Google ‘women should be in the kitchen’?

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