M&S goes S&M! Customers go wild for store’s sexy new Agent Provocateur-inspired lingerie

Risqué: M&S's collection of basques, bras and knickers takes its cue from Agent Provocateur They’re calling it the Fifty Shades Of Grey effect.

Lovers of the best-selling erotic fiction have been abandoning their shapewear and pretty broderie anglaise bras in favour of sexier undergarments.

And, when M&S start going a little S&M, then you know the trend has reached the mass market.

Amid their flesh-toned T-shirt bras you’ll find a more risqué collection of basques, bras and knickers with saucy peek-aboo cutout designs and multiple ribbon straps.

The Autograph Floral Lace collection — while described as ‘seductive’ and ‘alluring’ — takes its cue from the more daring designs of Agent Provocateur and Ann Summers.

And this bastion of the High Street is not the only retailer to respond to demand for bedtime bras and bustiers that match the bedtime reading of their customers.

Zoe Norman, head buyer at the online lingerie specialist Figleaves, says: ‘There is a strong customer desire for more erotic, directional lingerie, with elements of the bondage trend in many of the ranges we sell.

‘We have seen sales triple on this kind of product in the past year, so we are launching a dedicated shop-in-shop called Erotique . . . Behind Closed Doors, which will cater for the growing demand for more adventurous styles.’

Lingerie sections in big department stores confirm the trend; from luxury French label, Chantal Thomass, to British brand, Ultimo, bras, bustiers, briefs and suspender belts are designed to thrill.

Styles once deemed risqué and ordered only from specialist outlets such as Coco de Mer or Myla, are filtering down into the bottom drawer of Middle England.

Mail Online

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Categories: Sex

3 Comments on “M&S goes S&M! Customers go wild for store’s sexy new Agent Provocateur-inspired lingerie”

  1. October 2, 2013 at 7:53 am #

    Reblogged this on Christina Mandara and commented:
    Now this is a lovely little number… and it’s about time the high street got its kink on… more of the same please!

  2. October 2, 2013 at 7:55 am #

    Wowee… I’d never have believed it, had I not seen it with my own eyes. M&S is entering the kink zone. About time…

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